Conceal your $0.75 coffee inside what looks like a $600 DSLR lens. Hipster approved.

GoPano technology for the iPhone. I don't know what the quality will end up being, but this basically allows you to shoot contiguous 360 degree video. So cool.

This is brilliant: A "lens" that is actually a specially curved mirror that allows a camera to capture a full 360 degree panorama at once. Capture video this way and then use software to play it back where you can pan around QTVR style. Imagine this on an iPhone with touch... wow.