This is Tag Heuer's Android smart watch. It's for people who 1) are willing to pay $1500 for a smartwatch 2) Use Android 3) Have gorilla wrists. I'm thinking it's a small market.

I've always loved these sort of toys, and as a kid I was obsessed with Casio watches. My uncle Musi had a DataBank and gifted me my first one sometime in the mid 80s, I loved it.

The original Pebble is ok. It does a few things and does them well, for a good price. This looks a lot better. I can't say it's a must buy at this stage, not with Apple Watch around the corner. Must wait and see.

This is the modern day version of the Casio Data Bank watch, which I used to wear as a child.