I find this pretty wild.

Apple wants to put a camera in its phone that can take photos similar to what you accomplish on an SLR with a big lens with a big aperture. Can't get the optics to fit.

So instead: They put two cameras in the phone, each with a small aperture; perform intensive computation in order to create a depth map based on the offset of the two photos, then digitally apply gaussian blur to the right areas of the image.

Same effect?

These photos were taken with a cell phone!

Impressive.

This is a great idea, maybe the future of photography (move over Lytro)... but only if they can get resolution up and video. This first attempt is still too much of a toy.

Incredible photo, you can zoom in A LOT.

Soccer balls,all over the world. The true world sport.

This is a really good idea, but at a starting price of $150 it seems horribly overpriced for a simple gadget with no electronics as far as I can tell.
For $29-$49, I bet they could sell a lot of them, and then get people hooked on buying film. It would be a really cool present for sure.

One of my modern pet peeves: people who record video vertically.

I need to get my hands on a powerful fan.